Women Rock The Internet

A Meta Description Observation

by admin on May 12, 2010

My daughter's birthday is coming up. She is almost five and fascinated by princesses so I am organizing supplies for a princess-themed party. I was in the process of placing my order with a cake decorating supply house when their online system crashed. Frustrating as I had a window of opportunity to take care of this and now I have to go back and do it later. Lucky for them I will be back because they had just what I was looking for. If that wasn't the case, I might find another supplier and place my order with them.

Birthday Cake

I am not sure if they know that they are having a problem so I thought I would call them and maybe place my order over the phone. I tried doing a Google search thinking that their phone number would be included in their description but it wasn't. Because it is an online store and I don't know where it is based I could not do a search with yellow pages.

All I can do now is wait and check back later to see if my order is still in the cart.

I know coaches and consultants who very purposefully put their phone number in the description that is returned by the search engine.

I think it is a great thing to do.

What do you think? Do you have your contact details in your website or web pages meta description?

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Working Smarter All Day Long

by admin on April 30, 2010

I am reading the book 'Your Brain At Work – Strategies for Overcoming Distraction, Regaining Focus and Working Smarter All Day Long' by David Rock. I am only a chapter or two into it but I thought I would share a few thoughts.

Just like our bodies need fuel for movement, our brains need fuel. Focused thinking take much more energy than doing something like driving a car. We tend to drive our cars on automatic pilot but creative thinking takes real effort. Just like our body, our brain can't run at top speed all day. We need to take a break and do more mundane jobs throughout the day to give our brain a break.

We need to feed our brain. Like pandas whose diet almost entirely consists of eating bamboo, our brain's only source of fuel is glucose which is moved through our body in our bloodstream. When we don't eat, the glucose levels become depleted and our brain gets starved for energy. We find we can't think through an issue, can't stay focused and generally feel 'fuzzy'. Avoiding this downtime is a very good reason to keep our bodies fueled with the right foods consistently through the day.

In addition, we are all different. We need to figure out when we can do our best thinking and when we need to focus on the more mundane jobs of the day. Prioritizing your day is hard work for your brain. That is why at certain times of the day we are unable to figure out what we should be doing, we get distracted, can never get organized and waste time.

Working smarter all day long involves understanding our bodies and designing your work day so that you are making the best use of your time.

I will continue to share thoughts that come to me as I read this book.

Is there a book that you have enjoyed reading and would like to share here?  I would love to hear from you.

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Are You Making The Best Use of Your Time?

April 23, 2010

I was out on my morning walk and noticed a girl plucking her eyebrows as she waited for the bus. Now I am not suggesting that we all pluck our eyebrows on the bus or subway but you have to admit, she was making good use of her time. She had a few minutes before the [...]

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Which Race Are You In?

April 18, 2010

In Boston, just a few blocks from where I live, is the newly painted 114th Boston Marathon Finish Line. Tomorrow many thousands will test their hard work and determination over the tough 26+ mile course.
We find a vantage point about 1 mile from the finish line and I find it to be a very emotional [...]

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A Phone Number Tip

April 6, 2010

Whenever I dial a new number, I have found that within a few hours or days I will need to call that number again. I have gotten into the habit of automatically saving phone numbers into my home phone or iPhone.  The same goes for when I receive calls.  I enter those numbers into my phone [...]

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Has this happened to you?

March 25, 2010

You are working at your computer, backing up your website and you are looking for the downloaded files. You have your files ordered by date and you can't figure out why you can't find today's files. It is only when you look up that you find it has passed midnight and that they are already [...]

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Social Media – A Tool in Your Marketing/Business Plan

July 27, 2009

Social media is definitely the buzz word for the year. What is social media and how can you make it work for you? I am thinking that social media is just another tool in your business or marketing plan. How would you like to use social media – to educate, to inform, to entertain?
 
Once you [...]

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Your Introduction – Are you as prepared as you could be?

June 22, 2009

Do you make it easy for those who introduce you at meetings, presentations, and interviews? It is stressful even when it comes to introducing someone. Your host wants to do a great job but might miss a great opportunity to lead effectively into your presentation. You want to link your presentation together along with your [...]

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Websites & Autoresponders – Dynamic Duo #2

June 18, 2009

 
We were talking about creating websites and a social media presence when the topic of autoresponders came up. I mentioned that I like to consider an autoresponder like a puppy – you will have it for many years, it will grow into something amazing and will serve you very well.
 
I hear people talk about building [...]

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Websites and Niches – The Dynamic Duo

June 14, 2009

I was speaking with a friend today about websites and niches and I had a thought about specialization, niches and shopping.  There are stores that I know that if I go in them, I will come out with something because I know about their products and services and then there are other stores that I go into where [...]

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